LifeCapture Interactive asked: ial Media Marketing is a powerful tool, but also is hard to control. This article features a couple recent cases in which social marketing has failed or gone wrong. The Wal-Mart case In August 2007, Wal-Mart started its own Facebook profile, aimed on students. The goal was to stimulate the consumer behavior [...]

Jack Humphrey asked: Social marketing is an often misunderstood form of marketing that is reaping huge rewards for website owners who use it. Most webmasters who understand it, even while being very new to social marketing, are seeing results like: 1. Higher search engine rankings for their top keywords 2. More rankings of additional keywords [...]

Stephanie Ciccarelli asked: So you’ve got a visual presence, are on all of the social networking sites and send messages like crazy but you’re finding that the human element, although seemingly everywhere you look, is oddly… missing. How is it that you can have a photo, an about me paragraph, and hundreds of virtual friends [...]

Joint ventures are one of the most effective ways to grow your business. Yet, like many of the most effective marketing strategies, when done improperly, your results may often be poor. When you try to sell your product, you use all sorts of conversion tactics such as building a relationship, getting your benefit across, using [...]