Gen Wright asked:

Internet Marketing ? Give way to the new buzzword that could get good popularity to your website. Here is Social Marketing ? A function that will do enough to get your business popular in no time!

And then, we hear that Social Marketing could be done only over the Internet. This is a myth because you discussing about your business with your colleague over a cup of tea or a game of squash could also be considered a Social Marketing Technique.

But yes, social networking over the Internet through the channels of forums and blogs are acquiring a lot of popularity nowadays. In fact, Social Marketing has been chosen as one sure shot channel to increase the traffic to a website in no time.

So, here are some reasons why you should try social marketing

1. Obviously, the first reason for you to get you close to social marketing is the popularity of your Internet Business. Social Marketing techniques have proven themselves over a period of time to be a popular method of promoting your Internet Business. Any person who has spent some amount of time on the Internet will tell you that Social Marketing is one of the more effective methods of promoting your website.

2. It helps you get more incoming links ? As a new website, you are looking to tie up with the established players in the domain. Why would you do that? The simple reason for that is ? The more you link with the established players in the market, the more popular your website gets.

3. It helps you get closer to understanding customer needs ? Realizing that you have already launched your website and services, you would surely be looking for your first set of visitors to make sales on your website. Some days gone by since your website has gone live and if you are yet not seeing any sales coming through, possibly you have projected the customer?s needs wrong.

With Social Marketing, you tend to be close to what is happening in the market. Importantly, you would also know what the customer needs. Tailoring your products or services to the customer?s needs in this case can only prove beneficial to you. Surely, you would not complain when the sales see a sudden spurt because a lot of people end up buying products from your site.

4. Allows you to establish your foot in the long run ? For a lot of time, people have aimed for a sure shot strategy that will help them be on the World Wide Web for a long time. And successfully at that! Social Marketing may not in essence take care of this aspect entirely, but it definitely does give you a platform to work on.

If all these are reasons not good enough for you to choose Social Marketing, then what are! In essence, these 4 reasons summarize the crux of Social Marketing.

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Stephanie Ciccarelli asked:

So you’ve got a visual presence, are on all of the social networking sites and send messages like crazy but you’re finding that the human element, although seemingly everywhere you look, is oddly… missing.

How is it that you can have a photo, an about me paragraph, and hundreds of virtual friends but still miss the boat?

One thing probably nobody has told you about social marketing and social networking (that is, up until now) is that you can’t just have a visual presence online and expect to be the beneficiary of overwhelming success because of some strategically placed keywords and an enviable list of hobbies.

What you do need, however, is a way to talk to people naturally to give them a taste of who you are and what you sound like. People enjoy hearing the voices of other people, particularly if that person is of interest to them or has something to of value to offer.

Sounds good, you say, but how can you get down with the crowd when marketing to them without sounding salesy?

Custom Audio & Social Marketing

One way is to record an audio message of yourself talking, perhaps even go as far as making a podcast, and post it on your social networking sites. Places like Facebook and MySpace give you the opportunity to share audio on your profile for others in your circle of acquaintance to listen to.

Listening to someone talk can be very reassuring, and for those being listened to, has the potential to be very profitable.

This marketing technique, when blended with public relations, can be extremely effective. Using an audio recording as part of your approach to deliver a genuine message to spur on your company, product or service opens the door to a greater sense of community and shows that you’re reaching out and want to be part of the action.

What better way is there to build trust, virtually connect with others and develop a following online than to make yourself accessible using your voice, the most powerful tool in your arsenal?

You don’t have worry about too much in the technology department to provide an authentic sample of your personality when recording. You can easily make a no-frills MP3 recording on your own using free audio recording software, but if you want to kick it up a notch, I suggest spicing it up a bit with some music, sound effects and even the help of a professional voice actor.

Voice Overs & Social Marketing

To really give them a treat, you might consider working with an internet voice talent on the recordings, perhaps even using their voice to brand your company.

Now, if you are intimidated by audio recording, production or editing (maybe all of the above), it’s a no-brainer to go with someone who can look after all of it for you while adding significant value and letting you shine.

Your voice is a very important aspect of who you are, and when you’re in the trenches of online marketing and staking your ground in the vast landscape of social networking, it may be one of the only things that sets you apart from competitors in the same field.

This is of particular importance if you happen to be the voice or personality at your company that is known to your customers and the public.

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