Joint ventures are one of the most effective ways to grow your business. Yet, like many of the most effective marketing strategies, when done improperly your results may often be poor.

When you try to sell your product, you use all sorts of conversion tactics such as building a relationship, getting your benefit across, using deadlines, exclusivity and calls to actions.

So it would make sense to follow the same guidelines when trying to attract joint venture partners right? Your main goal is trying to get people to take the action you want them to. People are all the same. They respond to the same triggers. It doesn’t matter if they have years of experience in guerilla marketing or if they’re a newbie.

Let’s examine some of the trigger points that will increase your success in landing joint ventures:

1.)  Building a relationship

People are more likely to work with someone they’ve worked with before. They’re also more likely to buy from someone they’ve bought from before. That’s because trust is the most important facet of any relationship. If you approach me and I have no clue who you are, then I automatically do not trust you until you do something to build that trust.

You can build trust in a variety of ways. One way is to refer to a mutual business partner. Let’s say I’ve done business with your friend John. I trust John because we had a good business dealing. If John endorses you, then you’ve automatically gained my trust. So go contact John and have him contact me. All you have to do is ask John.

Perhaps you don’t know anybody in the business. That’s when you use the law of reciprocity in your favor. This law states that whenever you do something nice for someone, they’re more likely to reciprocate. For example, if you provide good information to prospects for free, then they feel like they owe you something.

You can do a variety of things for potential JV partners. You can create marketing material that they can use for their affiliate program. You can create screencam video tutorials of their products for them so they can give away to their customers.

It will take more work to do this than simply sending out an email. If you’ve researched your potential JV partner thoroughly, then you’ll know the volume of business you’ll gain will be worth your effort. Even if this JV prospect doesn’t work with you, he’ll more than likely refer you to his other heavy hitter friends.

Obviously, what I’ve outlined above may seem like a lot of work. You may just be happy send form letters to as many people as possible asking them to promote for product for a split of the profit. You may get a few interested people based on the volume of emails you send out. If you use the brute force tactic, you’ll surely run out of prospects to email eventually.

Now that you understand the importance of building a relationship, let’s look at the second trigger.

2.) Exclusivity

People like to feel like they belong to a special group. If you tell them that they were specifically selected based on some criteria, they’ll feel special and will more likely respond positively. Stroke their ego a little.

Here is an example of this method:

Dear potential JV partner,

I read your article on “xyz site” and thought it was very informative. I like how you pointed out blah blah blah. Based on your article, I felt you were an authority on “xyz topic”. I have a product related to this niche and I’m seeking experts in the field to promote my product for a split of the profits.

or

Dear potential JV partner,

I’m contacting you because you were recently featured as a top affiliate for ‘xyz product’. I have an exclusive invitation only affiliate program and I’d like to invite heavy hitters such as yourself to join. I’m only accepting about a dozen partners at this time so that you have the benefit of less competing partners.

3.) Perks

Many people do not know the difference between an affiliate and a joint venture partner. This difference should be noted because a JV partner can bring you so much more business than an affiliate.

When you have an affiliate program, your affiliates are commissioned employees. In a sales organization, people who make more sales volume per given month are elevated to a higher commission level. People with spectacular selling skills are highly coveted. They are an asset. If they’re not valued then they will jump to another opportunity. Why should they work for you when they get more benefit for the same amount of work elsewhere?

Your joint venture partners should get perks such as higher commissions, exclusive marketing tools, a head start, etc.

Giving away your product to a potential joint venture partner for review is the least you should do. That’s the bare minimum. I still get joint venture emails where people do not even offer to provide the product for review. It means they have not done proper research on me.

What I’ve listed are three ideas to keep in mind when contacting joint venture partners. There are many more triggers you can use to increase response to your proposal. Just look at the same triggers you use when trying to sell your product.

As I’ve mentioned before, people all respond the same way to certain emotional triggers. Utilize them every chance you get to obtain a higher response from your marketing efforts.

When you are looking for different places where you can joint venture partners, then you may want to check out some Web 2.0 sites. However, before you start using these kinds of sites, you may first want to know, what are these sites and how can it helps you?

Well, a social website is a place where tons of people go to hang out online. This is a place where people will spend tons of time with friends just chatting the day away. Now that you know what social sites are, you should be able to see how this could help your business.

Think of it like this. If your business was not online, you would want to place your ads in areas that had a lot of people. Think of a social website as being like a mall. If you just place your ad in a gas station, then only a few people would see it. However, if you have an ad in the mall, then the people that are working there, the people that are shopping there, and the people that are hanging out there are all going to see your ad. This means that social websites are kind of like the “mall” on the Internet.

On social websites you will find:

- Connectors, who  are people specialists. They know lots of people, have an extraordinary knack of making friends and acquaintances, of making social connections. They have mastered the “weak tie”; a friendly, yet casual social connection. They manage to occupy many different cultures and subcultures and niches. They spread the message.

- Mavens, who are information specialists. Once they figure out how to get that great deal, they want to tell you about it too. They solve their own problems, or emotional needs, by solving other people’s problems. They provide the message.

- Salespeople,  who have the skills to persuade when we are unconvinced of what we are hearing. They translate and communicate via the nonverbal and are practically more charismatic than those around them. Emotion is contagious. “Senders” are very good at expressing emotions and feelings. They are far more emotionally contagious than the rest of us.

If you you want to JV, your resources ought to be solely concentrated on the Connectors, Mavens, and Salesmen. Or at least getting your idea in front of them.

You have to define your niche and the people who move in it. You need to study what is out there, what solutions are being proposed. You have to find ways for people to get this data. You have to find connectors (specialized article directories, online radio shows, key forums and blogs) within that niche.

The Mavens and Salesmen will take your concept from there. But be very willing to give out free samples for people and to reach out to many, many, many sub-niches in an emotional way they will understand.

I ALWAYS teach people that Joint Venturing is, by far, the best marketing strategy to recession-proof a business faster and easier, without having to spend tons of money and with less human effort.. That’s why I wrote a book called “Web 2.0 Joint Venture Secrets EXPOSED“.

Here I revealed my simple 8-STEPS joint venture system that show you how to explode your profits almost automatically. An yes, it gives you information with a different slant than most of the other stuff online.

The simplified version of his 8-Step process is as follows:

Step #1 – Understand the In’s and Out’s of Joint Venturing

Step #2 – Publish fresh and informative Content on a regular basis

Step #3 – Make ALL of your web pages SEO friendly

Step #4 – Develop a Social Networking strategy

Step #5 – Concentrate on Video Marketing

Step #6 – Discover the benefits of Gadget Marketing

Step #7 – Create an effective Follow-Up system

Step #8 – Outsource most of your boring social media tasks

Everything in the “Web 2.0 Joint Venture Secrets EXPOSED” is laid out in a simple format and the video/audio/PDF files really do help to reinforce everything and ensure that you aren’t left wondering what you should do next. You don’t even have to think about what to say or what to write when you start to JV, as I provides you with some excellent templates that will almost guarantee your success.

Instead of concentrating on a single element of joint venturing, you are given the whole story from start to finish. This gives you a complete system that you can easily follow and finally start earning the sort of income that so many people tell you is possible, but have never shown you how to before.

“Web 2.0 Joint Venture Secrets EXPOSED” system is very different from the majority of JV guides that you might have seen. The concepts and approaches are vastly different and IF you take the time to read and digest the information presented to you and then act on it… well, there is absolutely NO reason why you couldn’t become a ‘JV mogul’ in your niche.

If you are looking for a way to generate significant income every month at ZERO costs and with LESS effort, then I would wholeheartedly recommend you to get a copy of the “Web 2.0 Joint Venture Secrets EXPOSED” system right now. Just link up with the best strategies and you will be laughing all the way to the bank!

Related posts:

1. Internet Profits Blog

You Would Crawl Over Broken Glass To Discover This Simple-But-Awfully-Devastating ‘Push Button’ Online Toolkit Guaranteed To Easily Bring You MASSIVE PROFITS In Any Market

… At Warp Speed!

The worst thing about struggling to make money online is thinking there’s nothing you can do about it. That’s completely wrong…

Have you ever wished that someone would sit down and explain the entire online marketing game to you, from top to the bottom? The fact is when selling online most folks approach marketing backwards and fail miserably. But… the good news is you can now easily duplicate a proven system that’s guaranteed to propel you in the “right direction”.

Here’s what’s up: I’m wrapping up a new toolkit designed to show you how and why your online business is not delivering the wealth and freedom it should. Inside of my toolkit I reveal the master tactics and strategies I’ve been using in the past years to skyrocket my own business.

I’ve worked hard for adding good content and to pack dozens of hours of audio and video content. Not to mention the FREE bonuses you’ll receive, something that is up to $800 in value!

The content from “Instant Profits Toolkit“ is geared towards bringing you up-to-speed with building your own sources of profits, but the long term goal is to build your business through channels such as affiliate marketing, search engine optimization, e-mail marketing, pay-per-clicks advertising, list building, or blogs. Plus many others…

From my own research and use in my online business, this is just a taste of what you’ll soon discover:

- How to dominate any market you are in and establish yourself as a specialist.

- Put your business on autopilot and make money whether you’re on vacation, enjoying time with your family or sound asleep in your bed.

- Simple technique for turning small internet incomes into big ones, and big ones into gargantuan monsters incomes.

- The SECRET WEAPONS I’ve used to generate my constant profits and how you can do the same.

- Tips that can help you explode your online business with as little effort and expense possible.

- Beat your fierce competition consistently with techniques that’ll knock their socks off.

- Discover one of the most important ingredients to online success.

In other words, because you don’t understand how to use the same powerful strategies I’ve discovered to your own advantage, you’re probably earning only a small part of the income you deserve. Look, I could tell you at least 5 other factors I used to profit enormously by what’s contained in my toolkit.

Instead, I would rather not spill the beans, so you can discover all the hidden nuggets you can profit from for yourself. To get your own copy of “Instant Profits Toolkit“, you’ll need to reserve your copy today. That’s because I may be creating a product based on my research and application later on…

>> Click here to download Instant Profits Toolkit!

My Philosophy Has Always Been To Help YOU!

That’s why I’ve written this toolkit for you. You see, if you’re achievement oriented, success driven and willing to take action, I already know what’s going to happen. In short, you’ll take these powerful tactics and money-making breakthroughs I’ll share with you and turn them into hugely profitable windfalls and ongoing profit streams far beyond what you currently believe possible.

See, these online tactics and strategies are so important to the future of your business, I almost can’t classify how relevant they are. But no matter where you are with your business right now, no matter what you sell online or how much money you’ve made, if you don’t implement them, I’m sorry to say that you’re screwed.

Here’s what I’ve put inside just for you…

Watch Everybody Ought To Know… About How To Start An Online Business.

WARNING! Don’t Leave Money On The Table… You Must Use The Most Powerful Tool Ever Created On The Internet For Getting More Sales… Then Use It Again and Again!

How To Get Tons Of New People Ready To Buy Any Products… Almost Immediately Even If… Everything Else You Have Tried Has Failed Misserably!

The Amazing Money-Making Tool That Fully Automate Your Online Business… Even When You Resting On Vacation On A Sunny Beach.

Discover Why Articles Are One Of The Quickest Way To Your Customers Wallet And How You Can Transform Them Into Your Secret Weapon!

Finally! A Practical Blueprint To Become a Super-Affiliate and Boost Your Commissions Overnight No Matter What Product or Service You Sell… 100% Guaranteed!

How To Get On Top Spots Of The Major Search Engines And Get Your Share Of The Billions Of The Net Dollars That’s Waiting For You Right Now!

How To Use PPC Search Engines To Get More Leads And More Sales Than Your Online Business Can Handle.

INCREDIBLE! With Only A Simple Web Site And A Few Lines Of Code You Can Constantly Churns Thousands Of Dollars Every Single Month…

Now I’m Going To Show You How RSS Automation Can Make You More Profits Like An ATM Machine Spits Out Cash!

Imagine… You Can Make 240% More Profits In Just 14 Days Using the Power Of Blogs — Don’t Wait For Another Moment!

Have You Ever Wonder Why Some Guys Have A Tremendous Success When It Comes To Selling Products On eBay? Then Listen Up… Now You Can Do The Same!

So if you’d like to discover exactly what you really need to do to dominate any market you choose and drive tons of sales — day and night — without…

- any previous marketing experience

- your own products or services

- any “techie” computer knowledge

- any previous selling skills whatsoever

… then please register to begin reading my course immediately!

P.S. BE REAL! I’m not going to learn you how to make $15,000 overnight, but reading my toolkit you can make at least $1,000 this week, and the next month turn that into $1,500 a week, and the following month $2,000. Anyone who promises to show you how to make “instant cash” is lying to you!

Trust me, building an online business it’s NOT hard — in fact it’s probably a lot easier than you think — but it does take some work and dedication on your part. If you have a burning desire to succeed, than I can show you how to methodically build a business that makes money everyday…  automatically!

P.P.S. Did I mention about the FREE bonuses you’ll receive? That’s a whooping $800+ value… and I have MORE surprises if you register to receive my toolkit!

Related posts:

1. Increasing Internet Profits Through Tracking
2. Internet Marketing News – Issue # 3
3. Internet Profits Blog

If you already have a website or want to get one then spending time learning what your website needs to have in order to increase online sales should be your primary step you take. In this article we are going to cover some major points on what your website should have to consistently drive online sales.

1. Get the attention through clear marketing messages – Your website should have a clear message about your products or business. Show your visitors the benefits they get if they choose your product or business. Make sure that you define your marketing messages clearly for all your critical audiences.

2. Make your visitors feel comfortable – Make sure that your visitors will feel comfortable on your website. Use nice and creative graphics with your content. Use your main business address on your contact page and not P.O. Boxes since it won’t make your business look very dependable. You should also have your phone number located on all of your pages on a visible spot.

Your answering message should have the name of your business recorded on it. You are a professional right? Remember to always have your e-mail, phone number, or contact form easily accessible from all pages of your website so your visitors don’t have to struggle to get in touch with you. Another good idea is to provide FAQ page to give your visitors the extra confidence to buy without having to contact you.

3. Create a newsletter – Provide your visitors with a newsletter that they can easily subscribe to. This is your marketing tool that doesn’t cost you anything. It is something catchy that will grab their attention and make them want to sign up.

4. Include your specials – Make sure that you give your visitors good reasons to buy from you. When you tell your potential customer who’s just looking around that you will give them the best deal in town, and to call you back before they buy.

I can guarantee that if you handled the communication good they will call you back before they make a buying decision. What you say to them will always be in the back of their mind. Now don’t think that you need to beat the price that they bring back to you. You can always include something extra special to the mix.

5. Keeping in touch with existing customers – Remember that your existing customer is more likely to buy from you again, or refer you to someone, than someone you find who in only interested in your product or business at the time. Remind your customers by phone, e-mail, or postcards about your website or business and let them know about the updates or specials that you have.

6. Create an online marketing campaign – Set some time aside every once in a while and keep looking for ways to promote your website. Establish new linking partners that will advertise your website on theirs. Write interesting and resourceful articles that can help other website owners to provide for their visitors. Establish your monthly budget and invest it in search engine marketing or good business related websites that will bring you quality visitors.

7. Improve you website graphics – Try to stay away from clip art images or something out of style because it won’t have much effect. Make your graphics unique and come up with nice and catchy advertising tag lines. If you need help, hire an agency that will help you come up with the appropriate marketing messages and design eye catching advertising pieces that will seize your visitors’ attention.

8. Perform a regular competitor and customer research – Continue doing research on your competitors and customers. Try to keep your website updated and competitive. After all, the website is your best educated and most knowledgeable salesman that works 24/7.

9. Customer is always right – Your customer is always right, even if they are not. It is important to acknowledge the comments or concerns your customers may have. This will allow you to improve your website in order to make future customers completely satisfied. After you have changes made, jump right back into selling again.

10. Choose a reliable web hosting – Don’t settle for less or judge the hosting by price. You need your website to be available to the world all day everyday. Please note that there is no such thing as “unlimited bandwidth” in web hosting. Any good network engineer or technician can explain why that is.

These 10 tips will help you understand how to increase your online sales. To finalize this article I just want to add two more very important things. Please do not put your picture on the home page. Your navigation of the website should be easy to follow and fool-proof. Don’t complicate things by providing too many options for the customers that will just get them lost.

Now go and make more money. And if you want more money making tips, don’t forget to check out my Internet Profits Blog.

Valeriu

Related posts:

1. Increasing Internet Profits Through Tracking
2. How To Maximize Your Internet Profits In Minimum Time!
3. Internet Marketing News – Issue # 4
4. Web 2.0 Joint Venture Secrets Exposed
5. Instant Profits Toolkit