Web 2.0 Joint Venture Secrets Exposed

Joint ventures are one of the most effective ways to grow your business. Yet, like many of the most effective marketing strategies, when done improperly your results may often be poor.

When you try to sell your product, you use all sorts of conversion tactics such as building a relationship, getting your benefit across, using deadlines, exclusivity and calls to actions.

So it would make sense to follow the same guidelines when trying to attract joint venture partners right? Your main goal is trying to get people to take the action you want them to. People are all the same. They respond to the same triggers. It doesn’t matter if they have years of experience in guerilla marketing or if they’re a newbie.

Let’s examine some of the trigger points that will increase your success in landing joint ventures:

1.)  Building a relationship

People are more likely to work with someone they’ve worked with before. They’re also more likely to buy from someone they’ve bought from before. That’s because trust is the most important facet of any relationship. If you approach me and I have no clue who you are, then I automatically do not trust you until you do something to build that trust.

You can build trust in a variety of ways. One way is to refer to a mutual business partner. Let’s say I’ve done business with your friend John. I trust John because we had a good business dealing. If John endorses you, then you’ve automatically gained my trust. So go contact John and have him contact me. All you have to do is ask John.

Perhaps you don’t know anybody in the business. That’s when you use the law of reciprocity in your favor. This law states that whenever you do something nice for someone, they’re more likely to reciprocate. For example, if you provide good information to prospects for free, then they feel like they owe you something.

You can do a variety of things for potential JV partners. You can create marketing material that they can use for their affiliate program. You can create screencam video tutorials of their products for them so they can give away to their customers.

It will take more work to do this than simply sending out an email. If you’ve researched your potential JV partner thoroughly, then you’ll know the volume of business you’ll gain will be worth your effort. Even if this JV prospect doesn’t work with you, he’ll more than likely refer you to his other heavy hitter friends.

Obviously, what I’ve outlined above may seem like a lot of work. You may just be happy send form letters to as many people as possible asking them to promote for product for a split of the profit. You may get a few interested people based on the volume of emails you send out. If you use the brute force tactic, you’ll surely run out of prospects to email eventually.

Now that you understand the importance of building a relationship, let’s look at the second trigger.

2.) Exclusivity

People like to feel like they belong to a special group. If you tell them that they were specifically selected based on some criteria, they’ll feel special and will more likely respond positively. Stroke their ego a little.

Here is an example of this method:

Dear potential JV partner,

I read your article on “xyz site” and thought it was very informative. I like how you pointed out blah blah blah. Based on your article, I felt you were an authority on “xyz topic”. I have a product related to this niche and I’m seeking experts in the field to promote my product for a split of the profits.

or

Dear potential JV partner,

I’m contacting you because you were recently featured as a top affiliate for ‘xyz product’. I have an exclusive invitation only affiliate program and I’d like to invite heavy hitters such as yourself to join. I’m only accepting about a dozen partners at this time so that you have the benefit of less competing partners.

3.) Perks

Many people do not know the difference between an affiliate and a joint venture partner. This difference should be noted because a JV partner can bring you so much more business than an affiliate.

When you have an affiliate program, your affiliates are commissioned employees. In a sales organization, people who make more sales volume per given month are elevated to a higher commission level. People with spectacular selling skills are highly coveted. They are an asset. If they’re not valued then they will jump to another opportunity. Why should they work for you when they get more benefit for the same amount of work elsewhere?

Your joint venture partners should get perks such as higher commissions, exclusive marketing tools, a head start, etc.

Giving away your product to a potential joint venture partner for review is the least you should do. That’s the bare minimum. I still get joint venture emails where people do not even offer to provide the product for review. It means they have not done proper research on me.

What I’ve listed are three ideas to keep in mind when contacting joint venture partners. There are many more triggers you can use to increase response to your proposal. Just look at the same triggers you use when trying to sell your product.

As I’ve mentioned before, people all respond the same way to certain emotional triggers. Utilize them every chance you get to obtain a higher response from your marketing efforts.

When you are looking for different places where you can joint venture partners, then you may want to check out some Web 2.0 sites. However, before you start using these kinds of sites, you may first want to know, what are these sites and how can it helps you?

Well, a social website is a place where tons of people go to hang out online. This is a place where people will spend tons of time with friends just chatting the day away. Now that you know what social sites are, you should be able to see how this could help your business.

Think of it like this. If your business was not online, you would want to place your ads in areas that had a lot of people. Think of a social website as being like a mall. If you just place your ad in a gas station, then only a few people would see it. However, if you have an ad in the mall, then the people that are working there, the people that are shopping there, and the people that are hanging out there are all going to see your ad. This means that social websites are kind of like the “mall” on the Internet.

On social websites you will find:

- Connectors, who  are people specialists. They know lots of people, have an extraordinary knack of making friends and acquaintances, of making social connections. They have mastered the “weak tie”; a friendly, yet casual social connection. They manage to occupy many different cultures and subcultures and niches. They spread the message.

- Mavens, who are information specialists. Once they figure out how to get that great deal, they want to tell you about it too. They solve their own problems, or emotional needs, by solving other people’s problems. They provide the message.

- Salespeople,  who have the skills to persuade when we are unconvinced of what we are hearing. They translate and communicate via the nonverbal and are practically more charismatic than those around them. Emotion is contagious. “Senders” are very good at expressing emotions and feelings. They are far more emotionally contagious than the rest of us.

If you you want to JV, your resources ought to be solely concentrated on the Connectors, Mavens, and Salesmen. Or at least getting your idea in front of them.

You have to define your niche and the people who move in it. You need to study what is out there, what solutions are being proposed. You have to find ways for people to get this data. You have to find connectors (specialized article directories, online radio shows, key forums and blogs) within that niche.

The Mavens and Salesmen will take your concept from there. But be very willing to give out free samples for people and to reach out to many, many, many sub-niches in an emotional way they will understand.

I ALWAYS teach people that Joint Venturing is, by far, the best marketing strategy to recession-proof a business faster and easier, without having to spend tons of money and with less human effort.. That’s why I wrote a book called “Web 2.0 Joint Venture Secrets EXPOSED“.

Here I revealed my simple 8-STEPS joint venture system that show you how to explode your profits almost automatically. An yes, it gives you information with a different slant than most of the other stuff online.

The simplified version of his 8-Step process is as follows:

Step #1 – Understand the In’s and Out’s of Joint Venturing

Step #2 – Publish fresh and informative Content on a regular basis

Step #3 – Make ALL of your web pages SEO friendly

Step #4 – Develop a Social Networking strategy

Step #5 – Concentrate on Video Marketing

Step #6 – Discover the benefits of Gadget Marketing

Step #7 – Create an effective Follow-Up system

Step #8 – Outsource most of your boring social media tasks

Everything in the “Web 2.0 Joint Venture Secrets EXPOSED” is laid out in a simple format and the video/audio/PDF files really do help to reinforce everything and ensure that you aren’t left wondering what you should do next. You don’t even have to think about what to say or what to write when you start to JV, as I provides you with some excellent templates that will almost guarantee your success.

Instead of concentrating on a single element of joint venturing, you are given the whole story from start to finish. This gives you a complete system that you can easily follow and finally start earning the sort of income that so many people tell you is possible, but have never shown you how to before.

“Web 2.0 Joint Venture Secrets EXPOSED” system is very different from the majority of JV guides that you might have seen. The concepts and approaches are vastly different and IF you take the time to read and digest the information presented to you and then act on it… well, there is absolutely NO reason why you couldn’t become a ‘JV mogul’ in your niche.

If you are looking for a way to generate significant income every month at ZERO costs and with LESS effort, then I would wholeheartedly recommend you to get a copy of the “Web 2.0 Joint Venture Secrets EXPOSED” system right now. Just link up with the best strategies and you will be laughing all the way to the bank!

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1. Internet Profits Blog

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